About Us

Our Purpose

Since our establishment in 2008, the purpose of Destination Athlete^® has been Building Better Communities Through Athletes™. We believe sports can bring people together and teams can achieve winning outcomes when all involved have confidence in knowing they have everything they need to succeed.

Our Core Values

Everything Team, Everything Better^® means we have the most comprehensive offering of equipment, apparel, fundraising solutions and performance products and services of any team dealer in the country. We are proud to provide the best products, services and resources for youth, high school and college athletes and we are fully committed to making sure our customers are 100% satisfied. Sports families also have the peace of mind knowing they can count on Destination Athlete^® for superior customer service and a convenient online experience.

Holistic Development

The team at Destination Athlete^® also created the transformational 360 DEVELOPMENT™ a custom program for leaders, teams and organizations with focus on developing 360 Degrees of Culture for optimal performance.

Franchising

We have franchised our business model so that those with a passion for sports can be their own boss, get involved on a local level and make a difference in their communities. Click here to learn more or to apply for franchise ownership.

Giving Back

Athletes are an integral part of the communities in which we live and work. In the spirit of giving back, the Destination Athlete 4Star Foundation^® was developed to provide sports equipment and apparel for underprivileged athletes in the communities we serve. Every year, our generous franchisees donate brand new athletic items to teams in their local area that are unable to afford the latest and safest products.

Destination Team™

Destination Team™ is your team for Equipment, Apparel, Fundraising, and Performance solutions that empower all teams to conquer their goals with confidence. We're your all-in-one playbook for success.

Destination Athlete_^® Celebrates the Annual Summit

Each year, Destination Athlete^®hosts its franchise owners for an annual sales meeting. As part of the esteemed Chairman's Circle, it is a time for training, round-table discussions for growth and development as well as an awards dinner to celebrate successes and entrepreneurial leadership. Doug Dickison, founder and President, looks to energize and create momentum to finish a strong year.