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Douglas D. Dickison
Founder and Chairman

Doug has more than thirty years of highly successful business leadership; twenty working as an executive for a Fortune 50 organization in Sales Management, Marketing Management, Franchise Leadership, Business Development and Commercial Business Model Innovation and ten years as an entrepreneur skilled in building successful companies.


He has worked as a consultant for numerous start-ups as well as large companies helping them with their business model and marketing. Doug’s extensive experience in designing, building and developing innovative business models inspired him to create a unique kind of company in the fast growing youth and high school sports industry. His passion for sports and the desire to help young athletes thrive was the inspiration for Destination Athlete®, the nation’s most comprehensive athlete focused team dealer. The goal of the company is to help youth and high school athletes get to their personal destination by providing a one-stop resource for all of their needs such as sports and field equipment, uniforms, spirit wear, varsity jackets, fundraising solutions and more.


As the Destination Athlete® franchise continued to expand, Doug recognized that the industry was lacking a focus on holistic development. The need for a more all-inclusive approach to athlete services spawned the creation of Complete Athlete®360, a holistic, customizable development program led by a best-in-class team of experts proficient in Leadership, Mental, Educational and Wellness facets of personal development. This distinctive Performance Optimization Platform is designed to help teams, corporations, professionals, student athletes, parents, coaches and administrators achieve maximum, sustainable results.


Doug’s vision to reshape the youth sports market has caught the attention of Bank of America where he was recently featured as a success story in their Small Business Spotlight. Destination Athlete® has also been ranked among the Top 500 Franchises in the world for three years in a row by Entrepreneur magazine.


A former collegiate athlete, Doug embraces community as an active Elks Member, S.A.R. Member (Sons of the American Revolution), and a Hunterdon County Committee Member. Most recently, Doug was selected to the Forbes New York Business Council.



Rose Dickison, RPh.
Vice President, Complete Athlete® 360
A Pharmacist by trade, Rose has helped athletes, parents and coaches with Nutrition and Sports Medicine for over 20 years.   She is a former Pharmacist of the Year for the Second largest Drug Chain in America. Her medical background combined with her caring personality and a strong desire to help customers makes her the ideal leader for the Complete Athlete® 360. Rose has assembled a world-class team of experts so Destination Athlete® can deliver some of the best science to today’s athlete. 

Bryan Lubsen
Director, Strategic Initiatives

Byran leads the way in Strategic Planning at Destination Athlete®. He has been in the telecommunications industry for 20 years and his forward thinking and innovative ideas are key to the company's development. Bryan brings a lot of intellect, passion and curiosity to multi-interactive media strategies and plans. His approach is consistent with the business model, strong values and integrity of a company like Destination Athlete®. He is a graduate of Virgina Tech and is currently an MBA candidate in the field of Economics.



  Deb Gurski
Director, Training

Deb brings her combination of analytical, business and interpersonal skills to the Destination Athlete® team as she oversees our Customer Care Team. She and her team pride themselves on providing the highest level of customer satisfaction. Deb is also the Coordinator of Franchisee Training and Development. She conducts initial training for new franchisees and also the ongoing development of all franchisees.   Deb is a graduate of Penn State and a former Financial Consultant for a national financial firm. Deb has been the team mom and coach for her children's many sports teams and is an avid golfer and tennis player.

  Rebecca Thygesen
Senior Manager, Corporate Systems

Rebecca brings a variety of Accounting & Human Resource experience to our Destination Athlete Headquarters office in Lebanon, NJ. A natural born citizen of Canada, Rebecca immigrated to the United States in 2002 after graduating from Moncton Flight College with her Commercial Pilot License. Upon her arrival to the U.S., she discovered that her calling was not in the skies but in the financial field. She is responsible for maintaining the company's financial records, employee files & benefits programs, internships and company events. Rebecca resides in Hunterdon County with her husband and their french bulldog, Cousteau.

  Jim Stagnitta
President, CompleteAthlete® 360

A former Division I athlete with 30 years of coaching/recruiting experience at the Division III, Ivy League and Division I scholarship level, Jim Stagnitta’s Major League Lacrosse (MLL) background and proven record of success makes him the perfect choice to lead CompleteAthlete® 360. As a student-athlete at University of Pennsylvania, Jim was a three-year letter winner while earning a bachelor’s degree in political science. He would later become assistant coach for Penn men’s lacrosse program. He began his extensive collegiate coaching career as an assistant with the Quakers, helping lead them to a pair of NCAA Championship berths including a trip to the semifinals in 1988. Other career highlights include two seasons with MLL’s Denver Outlaws where he was named Coach of the Year in 2013. In addition, he spent 10 seasons at Rutgers University leading the Scarlet Knights Men’s Lacrosse team to back-to-back NCAA Championship appearances in 2003 and 2004. He was also named USILA and ECAC Division I Coach of the Year in 2003. He spent twelve years as head coach at Washington and Lee University with twelve consecutive top ten NCAA finishes and has a career Record of 226-136. Most recently, he was introduced as the new head coach for the Charlotte Hounds. Additionally, Stagnitta is Founder of MVP Team Exposure Recruiting Events. From 2001 to 2004, he served as president of the USILA.

Contact us at 866-ATHLETE


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