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Douglas D. Dickison
Founder and Chairman

Doug has more than thirty years of highly successful business leadership; twenty working as an executive for a Fortune 50 organization in Sales Management, Marketing Management, Franchise Leadership, Business Development and Commercial Business Model Innovation and ten years as an entrepreneur skilled in building successful companies.


He has worked as a consultant for numerous start-ups as well as large companies helping them with their business model and marketing. Doug’s extensive experience in designing, building and developing innovative business models inspired him to create a unique kind of company in the fast growing youth and high school sports industry. His passion for sports and the desire to help young athletes thrive was the inspiration for Destination Athlete®, the nation’s most comprehensive athlete focused team dealer. The goal of the company is to help athletes get to their personal destination by providing a one-stop resource for all of their needs such as sports and field equipment, uniforms, spirit wear, varsity jackets, fundraising solutions and more.


As the Destination Athlete® franchise continued to expand, Doug recognized that the industry was lacking a focus on holistic development. The need for a more all-inclusive approach to athlete services spawned the creation of 360 DEVELOPMENT™, a holistic, customizable development program led by a best-in-class team of experts proficient in Leadership, Mental, Educational and Wellness facets of personal development. This distinctive Performance Optimization Platform is designed to help teams, corporations, professionals, student athletes, parents, coaches and administrators achieve maximum, sustainable results.


Doug’s vision to reshape the youth sports market has caught the attention of Bank of America where he was recently featured as a success story in their Small Business Spotlight. Destination Athlete® has also been ranked among the Top 500 Franchises in the world for four years in a row by Entrepreneur magazine.


A former collegiate athlete, Doug embraces community as an active Elks Member, S.A.R. Member (Sons of the American Revolution), and a Hunterdon County Committee Member. Most recently, Doug was selected to the Forbes New York Business Council.

Jim Stagnitta
President, 360 DEVELOPMENT™


Jim has been a college and professional coach for 32 years serving as a head coach for 28 of those years. He has coached at the Division 1 and 3 levels and has served as Head Coach of the Charlotte Hounds and Denver Outlaws of Major League Lacrosse and currently as Head Coach of PLL Whipsnakes. He has a proven record in turning around struggling programs and creating winning cultures. His approach to leadership and culture development is grounded in the successes and failures he experienced beginning at the age of 27 when (at the time) he was the youngest head college lacrosse coach in the country.

He specializes in helping teams, organizations and leaders to understand culture, create deliberate cultures and lead in a way that is both inspirational and sustainable. Jims experience in leading in high expectation and high stress situations with ever-changing personnel provides insights that have proven valuable to his clients in the athletic and corporate world alike.

Since he left college coaching in 2015 he has worked as a Leadership Consultant for
for Complete Athlete 360 and currently services corporations and organizations through his own company The MVP Development Group. His client list includes, professional and college teams, corporations, organizations and secondary schools. Jim is a graduate of the University of Pennsylvania.

• 32 Years as a College and Professional Coach
• 10 NCAA Tournament Appearances as player and coach. Three Final Four Appearances
• NCAA Division 1 and 2-time Major League Lacrosse Coach Of The Year
• 5-time Conference Coach Of The Year
• Intercollegiate Lacrosse Man of the Year

Deb Gurski
Senior Director, Franchisee Development


Deb has been a part of the Destination Athlete® team for almost 10 yrs.  She joined in January 2012 and now is the Senior Director for Franchisee Development.  Her primary role as the lead for the company's Executive Entrepreneur Training Program is to train and develop all new franchisee candidates in the areas of marketing/sales strategies, account development, product knowledge and overall corporate systems/technology. 

Prior to joining Destination Athlete® Deb was a stay-at-home Mom.  While raising their three children, she kept extremely active in her community by volunteer coaching, joining local committees, and assuming various leadership roles with the Parent Teacher Organization (PTO). 

Deb is also a licensed Real Estate Referral Agent with the New Jersey Real Estate Commission.  She began her business career as a licensed Financial Consultant with Merrill Lynch & Co. after graduating from Pennsylvania State University-Smeal College of Business with a Bachelor of Science degree in Marketing.  

She has always had a great passion for sports.  As an avid tennis player and golfer, Deb spends much of her free time competing on USTA tennis teams, golfing with her husband and friends, and cheering on her Penn State Nittany Lions. 

For more information, contact us at 866-ATHLETE 


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