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Douglas D. Dickison
Founder and Chairman

Doug has more than thirty years of highly successful business leadership; twenty working as an executive for a Fortune 50 organization in Sales Management, Marketing Management, Franchise Leadership, Business Development and Commercial Business Model Innovation and ten years as an entrepreneur skilled in building successful companies.


He has worked as a consultant for numerous start-ups as well as large companies helping them with their business model and marketing. Doug’s extensive experience in designing, building and developing innovative business models inspired him to create a unique kind of company in the fast growing youth and high school sports industry. His passion for sports and the desire to help young athletes thrive was the inspiration for Destination Athlete®, the nation’s most comprehensive athlete focused team dealer. The goal of the company is to help youth and high school athletes get to their personal destination by providing a one-stop resource for all of their needs such as sports and field equipment, uniforms, spirit wear, varsity jackets, fundraising solutions and more.


As the Destination Athlete® franchise continued to expand, Doug recognized that the industry was lacking a focus on holistic development. The need for a more all-inclusive approach to athlete services spawned the creation of Complete Athlete®360, a holistic, customizable development program led by a best-in-class team of experts proficient in Leadership, Mental, Educational and Wellness facets of personal development. This distinctive Performance Optimization Platform is designed to help teams, corporations, professionals, student athletes, parents, coaches and administrators achieve maximum, sustainable results.


Doug’s vision to reshape the youth sports market has caught the attention of Bank of America where he was recently featured as a success story in their Small Business Spotlight. Destination Athlete® has also been ranked among the Top 500 Franchises in the world for three years in a row by Entrepreneur magazine.


A former collegiate athlete, Doug embraces community as an active Elks Member, S.A.R. Member (Sons of the American Revolution), and a Hunterdon County Committee Member. Most recently, Doug was selected to the Forbes New York Business Council.

Jim Stagnitta
President, Complete Athlete
® 360 


As a head coach, Jim Stagnitta holds a career professional and amateur record of 239-150 and has guided teams to seven NCAA tournaments including 2 final 4 NCAA appearances and three MLL playoff appearances. His comprehensive coaching experience at the College and Professional level provides a strong foundation in the areas of Leadership and Cultural development.  He was awarded the 2015 and 2017 Brine Coach of the Year awards by Major League Lacrosse for his work with the Denver Outlaws and the Charlotte Hounds. Jim was also named the Division 1 NCAA coach of the year in 2003. He currently serves as the Head Coach for the Whipsnakes of the Premier Lacrosse League.

"Through my 30 year career as a college and professional coach I have gained practical experience in the areas of leadership and cultural development. I have insights and real life experiences in these areas that uniquely qualify me to work with Teams, Companies and Organizations in the areas of performance optimization as well as leadership and cultural development. With the support of our wellness and education teams we not only diagnose leadership and cultural gaps, but provide our clients ongoing coaching and programming to address the challenges they face. Our approach is to make our recommendations and findings operational in a transformational relationship as compared to a transactional one.”

For more information, contact us at 866-ATHLETE 


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