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Why Destination Athlete?

Begin a new and rewarding entrepreneurial career with an award-winning, 
home-based sports franchise! We sell premier athletic products and holistic services to local sports teams.  Our purpose is to build better communities through athletes. 

"We've assembled a great supportive team of highly skilled professionals to meet and hopefully exceed all of your franchising needs through a turn-key approach."
~Doug Dickison, Founder & Chairman, Destination Athlete® LLC

Featured: Bank of America Small Business Success Story


·       Flexible, home-based business - Run your business from the comfort of your own home. Enjoy the freedom to make your own hours and grow at your own pace.
·       Minimal investment – Because of our flexible business model, owning a Destination Athlete® franchise:
o   Requires a relatively low initial investment
o   Has low overhead
o   Has no special fees outside of a simple royalty structure
o   A retail store is optional
·       Exclusive territory – By owning a Destination Athlete® franchise you are purchasing the full marketing rights to a protected county (or counties) in your state. This means you are the sole representative for Destination Athlete® in your territory with the ability to expand.
·       National Brand Support
o   Comprehensive Training Program
o   Personalized Marketing tools and support
o   National website
o   Customer care center
o   Product development
o   Relationships with more than 200 vendors
o   Value added resources for athletes
·       Success Stories - We invite you to listen to what our existing franchisees have to say about owning a Destination Athlete® franchise.



For the fourth year in a row, Destination Athlete® has been ranked among the world's Top 500 franchises by Entrepreneur Magazine!


Read the full press relese here

Begin a new and rewarding entrepreneurial career with an 
award-winning, home-based sports franchise!

Please read through the various sections of our site for more information on how to join our team.

Limited franchise locations available. 
Openings in new markets awarded to 

qualified entrepreneurs.

(Territories no longer available: Maryland, Indiana, Rhode Island)


Did you know?
  • More than 60 million boys and girls across the country play sports
  • The youth and high school sports industry is huge and continues to grow with no sign of slowing down
  • Youth sports is a 7 billion dollar industry in travel alone*
  • The industry is booming despite the recession
Source: Mark Koba, CNBC Sports Business, Jan 2014  

You can help youth and high school athletes perform at a higher level and provide a one-stop resource for all of their needs.

  • Expand your business at a rate that fits your calendar and lifestyle
  • Tap in to the value added resources of the Complete Athlete® 360
  • Manage your own online Team Stores for fundraising
  • Sell team uniforms, sports and field equipment, varsity jackets, spirit wear, trophies and premium services

Enjoy the flexibility of making your own schedule!

Have questions? 
Contact us at 866-ATHLETE or email us at:
[email protected]


Giving Back
to communities is an important part of the mission of Destination Athlete®. We developed the 4 Star Foundation® to support athletic scholarships for camps and schools as well as provide uniform and gear to underserved populations.


Have questions? Call us at 866-ATHLETE
or email us: [email protected]